About the Program

Become Industry Ready with 100% Placements*

100% Placements*

With a salary upto ₹5.4 LPA**, after the successful completion of program.

Performance Driven Internship*

One of a kind currciculum with Hands-On Experience and Internships.

Personalised Student Mentorship

Dedicated Student Mentor, Discussion Forums and Strong Peer Network and personalised feedback on assignments.

Get R.O.I. - Return on Investment (between 3x-12x) on the program fees

Program fee
₹99,000 plus GST
Become a Post Graduate
in Online Sales
Earn stipend upto
during Internship
Earn salary
Upto ₹5.4 LPA** incl. incentives
post successful program completion

Program Overview

Key Highlights

  • 100% Placements* of upto ₹5.4 lacs per annum** after course completion
  • 17 Industry Certifications including top digital brands
  • 200+ hours of online learning in first 1 month
  • Practical Cases & Projects with Dedicated Student Success Mentor
  • 1 month of practical assignments and 3 months real-time practical projects
  • Interaction with Online Sales experts and peers
  • 6 months full time Internship
  • Online Course with virtual support

"PGP in Online Sales at IIEC is a digital sales campaign management training program. Getting a job is based on the students digital sales performance ."

- Sumit Pareek,
Chairman- Indian Institute of E-Commerce

Enroll Online

Last Date Admission Status Batch Timings
Jun 16th Closed On-demand Sessions 10:00 AM - 7:00 PM IST
Jul 10th Closes soon On-demand Sessions 10:00 AM - 7:00 PM IST

Note: students are requested to do tasks as given in the program in order to become job-ready.

Course Price at

₹99,000 plus GST

Admissions Closed

Course Details

  • What you'll learn

    1. Certified Sales Professional

    1. Certified Digital Marketing Professional

    2. Certified Marketing Automation Expert

    3. Certified Growth Hacking Expert

    4. Certified SEO Strategy Professional

    5. Certified Social Media Professional

    6. Certified Content Development Expert

    7. Certified Content Marketing Professional

    8. Certified Affiliate Marketing Professional

  • Program Background:

    The is a flagship certification program of Indian Institute of E-Commerce and it was launched in the year 2015. IIEC has trained and certified over 15,000 students so far. Digital sales executives are a need of the time in the business world post covid-19 the demand of PGP in Online Sales has increased and we are estimating that over 100000 Digital Sales Professionals will be required to manage small and medium sized businesses in India alone. The program is 100% online and the jobs are also virtual/work from home as the e-commerce and edtech startups willing to hire our students are based online.

  • Step 1: Certifications - 1 Months:

    The program for jobseekers is a 11 month online certification program, and the students learn 18 different certification programs in the 1 month, the student needs to successfully get certified, this is just 80-90 hours of on-demand video lecture so the students gets to know the fundamentals of the e-commerce business.

  • Step 2: Assignments - 1 Months:

    Milestone and performance driven skill set development in a highly practical environment. Here the student is given the opportunity to work on practical assignments for the next 1 month to gain hands-on practical knowledge managing IIEC’s digital programs for better understanding of various social and search channels to become efficient with the technologies, the assignments are fun and entertaining yet challenging for some as it is a performance-based task. In the 4 week assignment we expect the student to achieve milestones and desired results.

  • Step 3: Practical Projects - 3 Months:

    Once the student has successfully learnt the practical skills during the assignment then he is given the opportunity to access the 3 months practical projects program. Every student works on Digital sales campaign management and the student's primary task is to generate traffic leads and sales of an e-commerce product which can either be a physical good or a digital goods.

  • Step 4: Internship - 6 months:

    During internship the student will be working on building the startup from scratch such as creation of the e-commerce store, updating product listing, updating pricing, social media account management, performance based evaluation on financial, lead generation and leads closure, sales results based on the requirement set by the startup.

  • Step 5: Placements:

    Post successful completion of all the above 4 steps, the students will be given the opportunity to work for startups incubated by IIEC. Once they have gained satisfactory results as set by the startup they can get salaries upto Rs.5.4 Lacs per annum.

  • Program Terms:

    Assistance terms*: For example, if the student achieves the results then IIEC takes responsibility to provide them a job based on the salary slab agreed between IIEC and Startup. For instance an IIEC's incubated E-Commerce startup in the clothing niche, they want to hire a who can generate x number of organic traffic, leads and sales in a given timeframe. Here the value x is subjective and the expectations by the startup is set up based on the historical data and analytics that digital marketers can achieve organically for an e-commerce campaign based on the current industry trends.

    In certain conditions if a student is unable to achieve results even after completion of the 11 month program in that case IIEC do not Assistance a job due to the students performance issue and any claims over the program's expected results will be disclaimed. By joining the IIEC's program under the 100% Placements* the student agrees that just by joining IIEC’s certification program the student will not be hired for a full-time job since it purely depends on student’s performance, knowledge, skills and efforts.

    Please note**: If student is unable to perform and do not become job ready in the given timeframe, then IIEC will give the student free access to the program for a complete new term that’s 11 more months at no additional cost for the online course. In case, if the student is still unable to comply with the required set of skills even in the second free course term then IIEC’s 100% Placements* terms and conditions shall become null and void and IIEC or IIEC’s partners will not be responsible for 100% Placements* from here on and no refund will be provided in any circumstances. however IIEC will be glad to support you with 100% Placements* and provide you lifetime course access, updates & support at no additional cost.

  • 1:1 Support

    To make the program more interactive every student get one on one attention from an online support trainer who evaluate the students performance and guide them with ideas in order to make them successful however the students own skills and performance plays an important role in their success.

Like the curriculum? Enroll Now
Join our PGP in Online Sales Program today!.

    Step 1: Certifications

    Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects, assignments and live sessions
    • Certified Sales Professionals
      • 5-6 Hours
      • 1 Assignments
      Chapter 1: The case of prospecting.
      Chapter 2: Seven mindsets of fanatical prospectors.
      Chapter 3: To cold call or not to cold call?
      Chapter 4: Adopt a balanced prospecting methodology.
      Chapter 5: The more you prospect, the luckier you get
      Chapter 6: Know your numbers: Managing your ratios
      Chapter 7: The three P's that are Holding you back
      Chapter 8: Time: the great equalizer of sales
      Chapter 9: The four objectives of Prospecting
      Chapter 10: Leveraging the prospecting pyramid
      Chapter 11: Own your database: why the CRM is your most important sales tool
      Chapter 12: The Law of Familiarity
      Chapter 13: Social selling
      Chapter 14: Message matters
      Chapter 15: Telephone prospecting excellence
      Chapter 16: Turning arround RBOs: reflex responses, brush-offs, and objections
      Chapter 17: The secret lives of gatekeepers
      Chapter 18: In-person prospecting
      Chapter 19: E-mail prospecting
      Chapter 20: Text messaging
      Chapter 21: Developing mental toughness
      Chapter 22: Eleven words that changed my life
      Chapter 23: The only question that really matters
    • 1: Digital Marketing Professional
      • 5-6 Hours
      • 1 Assignments
      Learning Objective: Practically understand Digital Marketing & Sales Strategies, learn to focus on every step of your customer, thinking like a CEO, Story Telling, Digital Marketing & Sales Tools.
      Fundamentals of Digital Marketing & Sales
      Understanding Customer Persona
      Developing Digital Marketing & Sales Framework
      Digital Brand Awareness
      Digital Marketing & Sales Tools used in E-Commerce
      Keeping Your Company in E-Commerce Trend
    • 2: Marketing Automation Expert
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn how marketing automation transforms email marketing to support multichannel marketing campaigns and increase lead generation and conversion.
      Automation Bots for your E-Commerce Marketing Strategy
      Automating Interaction with your Website Visitors
      Automating Marketing Research
      Automating Lead Nurturing
      User Experience Automation
      Automating Social Media Messaging
      Automating Team Management
      Automating Sales of your Products
    • 3: Growth Hacking Expert
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn what strategies make Uber, Airbnb and top e-commerce startups an billion dollar business. Learn the marketing hacks and growth secrets today.
      Introduction to Growth Hacking
      Understanding the profile of a growth hacker
      The Growth Hacking Process
      The Growth Hacker Funnel
      Push & Pull Tactics in Growth Hacking
      Product Tactics for Getting Visitors
      How to Retain Users
      Tools & Terminology in Growth Hacking
    • 4: SEO Strategy Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Get the best-in class hands-on practice on all the industry-related SEO tools and applications to get Product Pages to Rank #1 on Google, Learn SEO that works for E-Commerce Stores.
      Introduction to Search Engine Optimization
      On-page & Off-page SEO
      Blackhat SEO Vs White Hat SEO
      Keyword Research & Link Building
      How Google Ranks Content
      Indexation & Accessibility
      Site Speed & Performance
      SEO Tools
    • 5: Social Media Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Understand the basics of Youtube, Facebook, Google+, Twitter, Instagram and blogging.Use social media not just for marketing, but for customer services & PR.
      Introduction to Social Media
      Social Media Best Practices
      Social Media Metrics & ROI
      Finding the Right Social Media Network
      Facebook & Twitter Marketing
      Google + & Linkedin Marketing
      Youtube & Pinterest Marketing
      E-Commerce Idea Validation & Brand Positioning
    • 6: Content Development Expert
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn to develop over 42 different types of Audio, Visual & Text contents that can help your products to get sold online. Get Tools & Software to Practice content development.
      Introduction to Content Development
      Content Development in Pinterest
      Content Development in Linkedin
      Content Development in Twitter
      Content Development in Facebook
      Creating Customer Targeted Content Development
      Creating Inbound Public Reations Content
    • 7: Content Marketing Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn the top Web content development by researching, writing, gathering, organizing, and editing information for publication on websites.
      Creating Compelling Marketing Content
      Creating an Effective Content Marketing Strategy
      Creating Appropriate Content Guidelines
      Identifying Promotional Opportunities
      Content for Different Audience Segment
      Promoting Content Through Different Channels
      Finding Industry Influencers
    • 8: Affiliate Marketing Professional
      • 5-6 Hours
      • 1 Assignment
      Learning Objective: Learn how creating affiliates around you can provide a steady stream of income for your E-Commerce store. Learn different of CPA, CPC, CPM & CPV campaigns for an effective affiliate marketing.
      Introduction to Affiliate Marketing
      Affiliate Marketing Strategies
      Affiliate Marketing Paradigmss
      Effective Promotional Strategies
      Analyse E-Commerce Market Opportunity
      Choosing the Best Affiliate Niche
      Pros & Cons of Major Affiiiate Sites
      Affiliate Marketing Resources
    • 9: Examination: PGP
      • 120 Minutes
      • 100 MCQ
    • 11
      Months Program
    • 17
      Online Certifications
    • 1
      Month Assignment
    • 3
      Months Practical Project
    • 6
      Months Internship

    Step 2: Assignments

    Learn through real-life industry projects sponsored by top E-Commerce startups across industries

    • Engage in collaborative projects with student-mentor interaction
    • Benefit by learning in person with Expert Mentors
    • Get personalised subjective feedback on your submissions to facilitate improvement
    • CraftCrane
      A handicraft E-Commerce store with over 10000+ unique products.
      Learn More
    • TradeGeeko
      State of the art B2B E-Commerce advisory for entrepreneurs.
      Learn More
    • Inttco Singapore
      A wholesale trading company connecting suppliers and sellers globally.
      Learn More
    • BaazKart
      An E-Commerce store specialized in crafts of contemporary times.
      Learn More

    Step 2: Practical Projects

    Topics Covered

    Objective: Lead Generation
    • 4 Weeks
    • 4 Assignments
    Week 1: Q&A Sites
    Week 2: Email Campaign
    Week 3: Direct Marketing Campaign
    Week 4: Live Webinar Campaign
    Tools Covered

    Performance Matrics

    Learn to practically generate a minimum of hundred new users traffic from atleast 50+ internet channels per day
    Learn More

    Topics Covered

    Objective: Lead Nurturing
    • 4 Weeks
    • 4 Assignments
    Week 5: Social Media Engagement Campaign
    Week 6: Post/Blog Commenting
    Week 7: Review Platforms
    Week 8: Directory Submission
    Tools Covered

    Performance Matrics

    Learn to practically generate minimum of 100 leads per day from various internet traffic sources.
    Learn More

    Topics Covered

    Objective: Lead Closure
    • 4 Weeks
    • 4 Assignments
    Week 9: Contest Campaign
    Week 10: Referral Sales Campaign
    Week 11: Growth Hacking Campaign
    Week 12: Video Marketing Campaign
    Tools Covered

    Performance Matrics

    Learn to practically convert at least 10 users on the given price band per day.
    Learn More

    Topics Covered

    Objective: E-Commerce Store Traffic, B2B Lead Generation, Subscription Product Sales(All-In-One)
    • 4 Weeks
    • 4 Assignments
    Week 13: Content Marketing Campaign
    Week 14: Influencer Engagement Campaign
    Week 15: Guest Blogging Campaign
    Week 16: E-Commerce Campaign Reporting
    Tools Covered

    Performance Matrics

    Learn to practically Generate traffic, leads and sales based on the previous three months milestone
    Learn More
    Like the curriculum? Enroll Now
    Join our PGP in Online Sales Program today!.

      Step 4: Internship

      Practically build and grow an E-Commerce business and manage the day to day operations, optimize the store by generating targeted traffic, leads and sales for the E-Commerce campaign management

      Technical Assets

      • Domain Name : Learn to create a highly engaging E-Commerce store focused domain name researched to target global buyers.

      • Learn to manage your Store in a Cloud Hosting : with 99.9% uptime Assistance so your store is live 24x7

      • Payment Gateway : Understand which payment gateway is suitable for your E-Commerce business. Learn to accept over 140 global banks cards escrow payment system to capture Million of dollars in payment.

      • E-Commerce Store : Learn to create a Wordpress based E-Commerce store's theme .

      • Business Apps : Learn various E-Commerce business apps to increase your E-Commerce store's productivity & sales generation apps to build & grow your business.

      • 24x7 Live Chat : Learn to effectifely automate your store's visitors query handeling using either a dedicated live chat agent to work 8 hour per day for 365 days or a simple chatbot.

      • Support Desk Software : Learn functionalities of some of the best support desk software to track your product sample details,wholesale quotes, product delivery etc.

      Operations Management

      • Marketplaces Listing : Get assistance in creating & uploading products in major E-Commerce marktetplaces.

      • Sourcing Solutions : Get our industry associations and access our private researched data of portals & trade bodies to source the products at the lowest cost.

      • Packaging Solutions : get conected with manufacturers who provide OEM services for whole sale buyers so the branding can be done based on your E-Commerce brand's identity.

      • Logistics & Custom Clearance : Get practical understanding of various wholesale commodity logistic partners who also help with 3 PL and 7 PL services including custom clearance certification and international trade assurance.

      • Insurance & Certification : International business runs on business insurance and certification, learn the steps so you don't make any losses in any condition. Major insurance companies can provide a hassle free service.

      Software Included

      • SEO Software : Get access to tips, tricks & up to date information of how to exactly rank in page 1 in google without using any SEO software.

      • Email Marketing Tool : Learn Steps that allow you to do successful email marketing campaign following the CANSPAM roles of email marketing with lower spam rates and higher inbox delivery.

      • Social Media Software : Learn to automate your content marketing in 50+ social media channels globally to get more traffic into your e-Commerce store.

      • Competitor Analysis : Analyse real-time analytical report of your competitors to build your successfull marketing strategies and grow your e-Commerce business niche.

      Marketing Channels

      • Social Media Channels : there are thousands of social media channels learn which channel will be best suitable for your e-commerce products to sell.

      • Business Groups : research and understand the types of business groups, build an inner circle of buyers, marketers, dealers for your e-commerce distribution channels.

      • Advertising Accounts : Learn to create ad copies in result-oriented advertising channels to get better conversion & sales

      • Affiliate Networks : Get access to 100+ per sale affiliate network information, connect with them to automate your sales.

      Content List

      • Ad Creatives : Get sample ad copies, learn to build ad copies that converts an unknown users into a paying customer, ad banners, infographics, articles, e-books, google ads, case studies etc.

      • Promo Video : Learn elements that create a successful professional promo video which can engage your audience in video channels.

      • Brand Identity Kit : Get a complete E-Commerce brand identity bundle with sample logo, visiting card, letter head, power point presentation & digital brochure to build your brand value.

      • Legal Documents : Get Private label ready to use informations that you can use for buyer terms & conditions, privacy disclaimer, & E-Commerce user terms etc for your e-Commerce business.

      • Company Formation : Get connected to our trusted group of Company secretaries, lawyers who can assist you in setting up your company.

      • Trademark : Learn the exact process to secure your brand name.

      Sales Leads

      • Lead Sharing : Learn the exact process to generating an ongoing sharing of B2B & B2C leads from our partner sites.

      • Sales CRM/ERP : Learn and access in-house CRM tools to automate your sales.

      Marketing Database

      • Affiliates Managers : Get connected to our curated list of affiliate managers who can help you to get hundreds of sales post your E-Commerce Store launch.

      • Consumer E-mail Database : Learn legit way of public data extraction process to reach out to millions of target users globally.

      Financial Support

      • Financial Projection: we will share the exact financial calculations that you can apply on your e-commerce business to reach from 0 to $1 million in sales.

      • Profits & Loss Analysis: not every e-commerce business become successful in the day one so we need a clear strategy on how we can create profitability and do not get into losses.

      • Business Plan: as the e-commerce industry is getting mature day by day we have been able to research thousands of e-commerce business models and have created some of the most successful business plans which you can implement for your e-commerce business.

      • Business Valuation: e-commerce businesses do not make more money then they make in the valuation of the business.

      • Investor Relations: we have a curated list of investors whom you can contact build business relations share your pitch deck and even ask for investments referring our name..

      Like the curriculum? Enroll Now
      Join our PGP in Online Sales Program today!.

        Step 5: Online Exam

        Complete the PGP digital marketing & Sales program successfully to obtain the India's most respectful certification and skills with Indian Institute of E-Commerce.

        • Get over 17 Certification and PGP in Online Sales
        • Join the e-commerce startup revolution
        • Be eligible for grow upto CXO for an online startup
        PGP Certificate - IIEC
        Click to Zoom

        Step 6: Placements

        Hiring partners
        LPA Highest Salary
        Job Levels
        Months Program
        Course Completion
        Includes 11 months of performance based theory and practical program
        Learn More
        Milestone Achievement
        Learn and achieve results for traffic, leads and sales.
        Learn More
        Based on your milestone achievement get salaries Upto ₹24 lacs
        Learn More
        Job Promotion
        7 levels of Job from "Digital Sales Executive" to "Digital Sales CEO".
        Learn More

        Enroll Online

        Last Date Admission Status Batch Timings
        JAN 20th Closed On-demand Sessions 10:00 AM - 7:00 PM IST
        Jul 10th Closes soon On-demand Sessions 10:00 AM - 7:00 PM IST

        Note: students are requested to do tasks as given in the program in order to become job-ready.

        Course Price at

        ₹99,000 plus GST

        Admissions closes soon

        The IIEC - Advantage

        Strong hand-holding with dedicated support for 11 months and master your Sales skills

        Industry Mentors
        • Receive unparalleled guidance from industry mentors, teaching assistants and graders
        • Receive one-on-one feedback on submissions and personalised feedback on improvement
        Student Success Mentors
        • A dedicated Success Mentors is allocated to each student so as to ensure consistent progress
        • Success Mentors are your single points of contact for all your non-academic queries
        Full-Time Remote Job
        • Interact with Indian Institute of E-Commerce Life Mentors and understand the startup environment
        Selling Practice
        • Practically work on various digital sales activities and give results to the startups in a simulated environment
        Earn Stipend
        • Earn upto ₹10,000** per month during the internship program while you work on practical digital sales activities
        11 months Milestone Plan
        • First 1 month is for learning, next 1 month is for assignments, next 3 months are for practical projects, next 6 months for internship where you perform for the digital sales activites for the client startups and achieve results in order to become job ready
        Perform with targets
        • From client to client once you join the program the targets will be given to you, some clients may ask for lead generation online, some clients may ask for direct conversion of customers using traffic generation and various other activities. Once you are able to achieve those results based on the clients hiring criteria you will be able to fit yourself in salaries upto ₹5.4 LPA based on your performance during these 11 months
        Earn Salary
        • This will be 1-year contract post successful completion of the 11 months PG program in Online Sales and the work will be remotely done from your location as the clients, startups are located internationally

        Our Students Work at


        Be future ready? Enroll Now
        Join our PGP in Online Sales today!.

          Student Reviews


          The Mentor knows the field really well.Thank you for guiding each topic with a live examples.

          The easiest way to learn about ecommerce website design.

          I leave this rating because this course has applied approach and knowledge.

          Loved reviews? Enroll Now
          Join our PGP in Online Sales today!.

            Price Breakdown**

            • 100% Placements* of upto ₹24 lacs per annum** after course completion
            • 6 months full time Internship
            • 1 month of practical assignments and 3 months practical projects
            • 17 Industry Certifications including top digital brands
            • Practical Cases & Projects with Dedicated Student Success Mentor
            • 200+ hours of online learning in first 1 month
            • Interaction with online sales experts and peers
            • Online Course with virtual support

            PG Program in Online Sales

            Course fee ₹99,000 plus GST

            Join TodayAdmissions Closes Soon

            Credit Card EMI options are available in the payment page.

            • * (single star) - 100% Placements* Terms.
            • ** (double star) - Payments Terms.

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